PROJECT DETAILS
- Overview Apnafurniture.pk is a website based in Pakistan that serves as an online platform for furniture shopping. It provides users with a convenient way to browse and purchase furniture items for their homes or offices. The website offers a wide range of furniture options, including beds, sofas, dining sets, chairs, cabinets, and more.
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Objective
The company had been in the market for a few years and had a good customer base, but they were struggling to attract organic users to its website.
They wanted to reduce their depandency on paid advertisements and increase organic traffic to their website.
Organic Users Increased by 204.30% in Just 3 Months
Challenges
The brand faced several challenges in attracting organic traffic to its website, including:
- High competition from other eCommerce stores selling similar products.
- Poor website design and user experience
- Lack of proper search engine optimisation strategies
SOLUTIONS:
To address these challenges, we conducted a thorough analysis of the website and developed an SEO strategy that focused on improving the website’s visibility on search engines.
The strategy included the following:
- Keyword Research:
We conducted extensive keyword research to identify relevant and high traffic keywords that the business could target to improve its search engine rankings. - On-page Optimisation:
We optimised the website’s content, including titles, descriptions, headers and imagess to make them more search engine friendly.
They also made sure that the website’s content was relevant to the targeted keywords. - Technical SEO:
We conducted a technical audit of the website and fixed any technical issues that were affecting its search engine rankings.
Optimised the website’s loading speed, improved its mobile responsiveness and made sure that it was secure. - Content Marketing:
We developed a content marketing strategy that focused on creating high quality and informative content that would attract organic users to the website.
Results
The SEO strategy implemented by us proved to be highly effective. In just 3 months, we saw a 204.30% increase in organic users to the website. As a result of strategies that we implemented, website’s search engine rankings improved, and its started to appear on the first page of search results for many of the targeted keywords. The website’s overall performance and user experience also improved, resulting in increased engagement and longer session durations.
Conclusion
In conclusion, the client’s partnership with us helped him overcome their challenges and attract organic users to their website. By implementing an effective SEO strategy, they were able to improve their search engine rankings, attract more traffic and improve their website’s overall performance and a better conversion rate.