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PPC Campaigns Airport Parking

PROJECT DETAILS

  • Overview Deals4Parking.co.uk is a website that specializes in providing deals and discounts for parking services in the UK. The objective of Deals4Parking.co.uk is to offer users convenient and cost-effective parking options across various locations in the UK.
  • Objective The primary objective of Deals4Parking.co.uk is to increase brand awareness, drive targeted website traffic and ultimately boost bookings and revenue.

Generated £6.76 Million on an Ad Spend of £356K

Challenges

  1. Competition:
    In a competitive market, the cost of bidding on popular keywords can be significantly higher. This can strain the advertising budget and make it challenging to maintain a profitable ROI.

  2. Pricing:
    Pricing can be a major challenge for Airport Parking services, as customers are often looking for the best deals.
    It can be difficult to balance offering competitive prices with maintaining a reasonable profit margin.

  3. Seasonal Fluctuations:
    Airport parking demand can vary significantly based on travel seasons, holidays, or events. Implement dynamic pricing strategies, promotional offers, and strategic partnerships to help manage demand fluctuations effectively.

  4. Trust and Security Concerns:
    Security is a primary concern for travellers leaving their vehicles at airport parking facilities.

Solution

The following solutions were implemented to address the challenges and achieve the objectives.

  1. Targeted Advertising:
    We selected targeted keywords for marketing airport parking services, it’s important to consider the specific services, location, and customer intent.

  2. Ad Copy Optimisation:
    We created ad copy that is relevant to the target audience and highlights the unique security features. Using ad extensions such as callouts, site links and structured snippets can also help to increase the visibility and appeal of the ads.

  3. Remarketing:
    Remarketing campaigns allow us to target the previous visitors to their website with personalised ads, which can help us to increase conversions and repeat bookings.

Results

The soloutions implemented helped us to achieve the High ROAS, We achieved a 19X return on ad spend (ROAS), which was higher than the industry benchmark.

Conclusion

In conclusion, the website faces a number of challenges but we overcome them by implementing solutions such as optimising its Google Ads campaigns, targeted advertising, conversion rate optimisation and improving its website user experience.