The advertising landscape on Meta platforms has shifted dramatically. With the launch of the Andromeda update, many businesses that once enjoyed profitable Facebook and Instagram campaigns are now facing higher costs, declining ROAS, and inconsistent performance.
This update has already impacted millions of advertisers worldwide, leaving many asking: What changed?
What Is the Andromeda Update?
Meta’s Andromeda update is a next-generation, AI-powered retrieval system that changes how ads are delivered to users. Instead of relying heavily on manual targeting and traditional campaign setups, Andromeda puts greater emphasis on automation, advanced AI decision-making, and—most importantly—the depth and variety of creative input.
While Meta promises improved personalization, the reality is that many businesses are seeing the opposite:
Ad costs are rising
Campaigns that once worked are now underperforming
Traditional structures are no longer effective
If your results have dipped recently, there’s a good chance Andromeda is the reason.
Why Are Businesses Struggling After Andromeda?
The shift from manual control to AI-driven automation means that the strategies that once worked may no longer deliver the same results. Advertisers that haven’t adapted are noticing:
Higher costs per purchase
Lower returns on ad spend
Campaigns that quickly lose traction
The common thread? Old approaches no longer fit this new system.
How Finogix Helps You Win in the Andromeda Era
At Finogix, we understand how disruptive updates like this can be. But we also know how to turn challenges into opportunities.
Our Meta Ads services are designed specifically for the Andromeda era. Instead of struggling with outdated campaign setups or watching costs spiral out of control, we help you:
Adjust to the new AI-driven environment
Keep your campaigns relevant under Andromeda’s new logic
Regain stability and performance in your Meta Ads
Position your brand for scalable growth on Meta platforms
Where many see frustration, we see a chance to outperform competitors who haven’t adapted yet.
Are You Affected by the Andromeda Update?
If you’ve noticed:
Campaigns that used to work no longer performing
Rising ad costs eating into profits
Uncertainty about how to move forward
…you’re not alone. But you don’t have to stay stuck.
At Finogix, we’ve already shifted strategies to align with Andromeda. Our goal is simple: to help businesses like yours recover lost performance and start winning again with Meta Ads.
Take the Next Step with Finogix
The Andromeda update has changed the rules—but that doesn’t mean you can’t succeed. With the right expertise and approach, your Meta Ads can thrive in this new environment.
If your business has been affected, Finogix is here to help you bounce back and grow stronger than ever.
FAQs
Meta’s Andromeda update is a new AI-powered ads retrieval engine that changes how Facebook and Instagram ads are delivered, focusing on creative variety and automation.
Many businesses saw higher costs because Andromeda requires larger creative volumes, Advantage+ campaign structures, and frequent creative refreshes to perform effectively.
To recover, businesses should restructure campaigns into Advantage+, upload as many creatives per campaign, refresh ads every certain days, and closely monitor ROAS.
Small businesses relying on fewer ads or limited budgets are hit hardest, as Andromeda prioritizes campaigns with high creative variety and strong automation.
Finogix provides Meta Ads management tailored for Andromeda, including creative production, Advantage+ campaign structuring, data-driven optimization, and scaling strategies.
Yes. Advantage+ campaigns are central to the new system, allowing AI to manage delivery, but they require high creative input and expert oversight to perform well.
To maintain performance and avoid fatigue, creatives should be refreshed every 1–2 weeks with new visuals, formats, and messaging angles.
E-commerce and small to mid-size businesses relying heavily on Meta Ads have seen the biggest cost increases and performance drops after Andromeda.
Manual targeting has less impact now. Andromeda favors AI-led automation, but combining Advantage+ campaigns with smart creative testing still delivers results.
Finogix helps reduce costs by running creative-rich campaigns, refreshing ads frequently, optimizing Advantage+ structures, and using data-driven insights to improve ROAS.
Not necessarily. The update is here to stay. However, businesses adapting with strong creative strategies and expert management can lower costs and regain profitability.
If you’ve seen higher costs per purchase, declining ROAS, or campaigns suddenly underperforming, your ads are likely impacted by the Andromeda update.